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There’s been a lot of talk about using Twitter as a marketing tool in the Blogosphere of late, but how do you do it? Do you just try to build up friends and followers and then push links to your sites?
Ever thought about using it for direct marketing?
If you use the Twitter search facility http://search.twitter.com/ it’s possible to search for any search phrase or marketing term you like and then approach the one who’s Tweeting about it.
For instance I typed in “looking for an SEO” as an example and got a page of those who are looking for an SEO. It wouldn’t be a huge leap of the imagination to see how valuable this is for direct and targeted marketing. You name the phrase…someone’s probably used it.
On a lurkier note if you’ve ever wondered what the other people are talking about on Twitter, you can also use Twitter Search quite easily to find out.
For instance if you are itching to see just who is talking to David Keffen (though only knows why!) and what they are saying to him, just type in @DavidKeffen and you will be able to see…of course this will make you a stalker.
Regular followers of web search will be familiar with the name Aaron Wall. Aaron literally wrote the book on SEO techniques. His highly sucessful SEO Book – a veritable SEO Bible was downloadable and constantly updated up until early this year.
Aaron has trained some of the best SEO operatives in the business, and regularly features at search marketing conferences and special training sessions.
Aaron has now superceeded this with a brand new training program and a private SEO forum where he freely answers questions relating to all things SEO and SEM.
If you would like to try it out follow the links below.
Here at SEO Clinic we can wholeheartedly give SEOBook a ***** Five Star rating.
website http://www.seobook.com/
bloggers only http://www.seobook.com/bloggers
He also provides a lot of excellent free and truly cutting edge tools that any professional SEO would be pleased to use. As part of the training plan he also provides a number of members-only tools that make the whole process of marketing your site easier.
keyword tool http://tools.seobook.com/keyword-tools/seobook/
Well, it’s official…Google are now the proud owners of Double Click.
This surely creates the largest conflict of interests the internet giant, and for that matter, the rest of the search marketing industry has ever faced.
Effectively Google is now in the Search Marketing business.
The call has been made by SEO supremo Danny Sullivan for Google to quickly drop the Performics arm of the DoubleCLick stable. In an open letter he makes a few very relevent points relating to why Google needs to drop Performics to maintain it’s own integrity. Amonst other things he points out the following:
“Performics is a long-time leader in the SEO and search marketing space. It provides paid search services (getting you listed on search engines like Google itself through ads), as well as “natural search” or search engine optimization work:
Using robust technology, the DoubleClick Performics’ team scientifically optimizes existing client sites to create new, dynamic, crawler-friendly sites highlighting brand, nonbrand and long-tail keywords. Our experts methodically optimize copy and content for each page to boost page rankings. DoubleClick Performics understands the importance of creating an NSO culture at your company, and one that is not necessarily dependent on the bandwidth of your IT department. Our customized solutions combat existing issues and leverage Web 2.0 technology to boost rankings:
There’s nothing wrong with SEO. Even Google tells you this. But on that same page, Google also says:
While Google doesn’t have relationships with any SEOs…
Now it does — it owns an SEO. And therein lies the problem. Even if Performics is kept completely separate from the Google search team, there’s the impression that Performics might have some special “in” with Google’s non-paid search results. After all, Google owns it! It’s also not hard to imagine that despite all the best intentions, some new sales rep might pitch that Performics has some type of in. That a bad thing. FYI, Performics already touts its relationship on the paid side, as do many other search marketing firms.”
This has to be detrimental to any trust that Google has built up with the search industry over the years.
We have to agree with Danny that Google needs to make a further statement to clarify it’s position and preferably consider phasing out the Performics arm of the Doubleclick aquisition.
Dave Keffen
So you want to make money via internet marketing and affilliate marketing on the web?
This video snippet is by Jeremy Schoemaker (aka Shoemoney) who is one of the best known and highly successful internet marketeers.
Not what you were hoping for? The truth is, of course, that making a living from the internet takes a lot of time and effort, Oh sure it can be done, but it is rarely achieved overnight.
Those who use Google Adsense and other Affiliate marketing schemes need to realize that building up a successful business it is a gradual process. We have blogs that only really started producing income after three years or so, having been almost dormant before that.
So never be too impressed by those who claim they are going to make you millions overnight. It aint going to happen.
