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Software giants Adobe have today moved the new answer to multimedia desktop fusion from the development stage into the mainstream.
‘Adobe Air‘ is designed to allow access to programs that previously would have only worked in an internet browser to work on the desktop. For instance, the BBC is working on a newsticker that will sit on the desktop rather than have any need for a browser window to be open.
To quote Adobe:
- ‘Adobe AIR is a cross-operating system runtime that lets developers combine HTML, Ajax, Adobe Flash®, and Flex technologies to deploy rich Internet applications (RIAs) on the desktop. Adobe AIR allows developers to use familiar tools such as Adobe Dreamweaver® CS3, Flex® Builder™ 3, Flash CS3 Professional, or any text editor to build their applications and easily deliver a single application installer that works across operating systems.’
According to Adobe this makes the following possible:
With the Adobe® AIR™ runtime, you can deliver branded rich Internet applications (RIAs) on the desktop that give you a closer connection to your customer.
Adobe AIR uses the same proven, cost-effective technologies used to build web applications, so development and deployment is rapid and low risk. You can use your existing web development resources to create engaging, branded applications that run on all major desktop operating systems.
The benefits are extensive. By using Adobe AIR as part of your RIA strategy, you can boost productivity, extend your market reach, enhance customer satisfaction, improve customer retention, lower costs, and increase profits.’
At the moment to application is free to download and is already being used by the likes of Ebay, The New York Times, Nikelodeon, Nasdaq and Yahoo.
This probably will not mark the end of the web browser as we know it just yet, but it will certainly increase the development of desktop widgets and alter the way users interact with the web.
As far as search goes, it is certainly worth keeping a very close eye on. This could be web 2.0 with a vengeance.
DAK
