There’s been a lot of talk about using Twitter as a marketing tool in the Blogosphere of late, but how do you do it? Do you just try to build up friends and followers and then push links to your sites?

Ever thought about using it for direct marketing?

If you use the Twitter search facility http://search.twitter.com/ it’s possible to search for any search phrase or marketing term you like and then approach the one who’s Tweeting about it.

For instance I typed in “looking for an SEO” as an example and got a page of those who are looking for an SEO. It wouldn’t be a huge leap of the imagination to see how valuable this is for direct and targeted marketing. You name the phrase…someone’s probably used it.

On a lurkier note if you’ve ever wondered what the other people are talking about on Twitter, you can also use Twitter Search quite easily to find out.

For instance if you are itching to see just who is talking to David Keffen (though only knows why!) and what they are saying to him, just type in @DavidKeffen and you will be able to see…of course this will make you a stalker.