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We have been using Society Brides a designer wedding dress website as an SEO example for some time now on our main website, but this week it got a makeover. Trouble is when this happens, it’s easy to leave a few loose ends that affect ranking, so we are spending every bit of available time plugging the holes to stop it falling too far.
The other gamble is that we are using more flash than ever before. As most SEO operatives will tell you, Flash is a real no-no when trying to get good organic ranking in search.
The trouble is Google et al just can’t read it.
The problem that most design related sites have is that if they don’t use a fair amount of Flash then they can look rather bland when compared to those who do, thus losing a competitive edge. This is of course a chicken and egg scenario as without good ability to rank well, the site will not be seen much in the first place (unless a fortune is being spent on pay-per-click ads).
Hopefully by leaving plenty of HTML around the Flash slideshows, you give it a reasonable chance of still being seen by search engines, but there is no real guarantee.
So far the page has slipped form page 1 to page 2 in SERPS , so we will be keeping a careful eye on it.
