Early Success for DJK GoogleShadow

As predicted, early sales figures show an enormous surge of buyers just after the new PPC automation system from DJK Googleshadow went live yesterday.

I spoke to a friend who has used previous releases from the DJK team, and he says, that although the claims of $100,000 monthly income seem to be grossly exagerated, he has made a steady $600+ per day from the system.

As with all Super affiliate offerings, there will be some who do really well out of this and others who never make a dime, but one thing is for sure, the Day Job Killer people are here to stay.

DJK Google Shadow Set to Do Well for All Concerned

The long awaited Super Affiliate software app. from the team who brought the world Google Nemesis is on track for release on Tuesday 12th February at 3pm EST. DJK Google Shadow is the new all-singing-all-dancing automated affiliate advertising gizzmo from the notorious Day Job Killer guys.

If all the hype is to be believed, then it will solve all your problems, lead to world peace and make the coffee in the morning. In reality, it will probably be a very useful helper to those who are trying to break in to the affiliate market place.

Twitter – Is Direct Marketing a Possibility?

There’s been a lot of talk about using Twitter as a marketing tool in the Blogosphere of late, but how do you do it? Do you just try to build up friends and followers and then push links to your sites?

Ever thought about using it for direct marketing?

If you use the Twitter search facility http://search.twitter.com/ it’s possible to search for any search phrase or marketing term you like and then approach the one who’s Tweeting about it.

For instance I typed in “looking for an SEO” as an example and got a page of those who are looking for an SEO. It wouldn’t be a huge leap of the imagination to see how valuable this is for direct and targeted marketing. You name the phrase…someone’s probably used it.

On a lurkier note if you’ve ever wondered what the other people are talking about on Twitter, you can also use Twitter Search quite easily to find out.

For instance if you are itching to see just who is talking to David Keffen (though only knows why!) and what they are saying to him, just type in @DavidKeffen and you will be able to see…of course this will make you a stalker.

Learn SEO Techniques from the Best

Regular followers of web search will be familiar with the name Aaron Wall. Aaron literally wrote the book on SEO techniques. His highly sucessful SEO Book – a veritable SEO Bible was downloadable and constantly updated up until early this year.

Aaron has trained some of the best SEO operatives in the business, and regularly features at search marketing conferences and special training sessions.

Aaron has now superceeded this with a brand new training program and a private SEO forum where he freely answers questions relating to all things SEO and SEM.

If you would like to try it out follow the links below.

Here at SEO Clinic we can wholeheartedly give SEOBook a ***** Five Star rating.

website http://www.seobook.com/

bloggers only http://www.seobook.com/bloggers

He also provides a lot of excellent free and truly cutting edge tools that any professional SEO would be pleased to use. As part of the training plan he also provides a number of members-only tools that make the whole process of marketing your site easier.

keyword tool http://tools.seobook.com/keyword-tools/seobook/

 

Legal Issues for Dishonest SEOs.

Interesting post over at SEOMOZ this week discussing the latest law to hit European SEOs.

http://www.seomoz.org/blog/new-uk-law-criminalizes-stealth-marketing-techniques

There’s been much debate in the SEO world, of course as many SEO firms pay for articles and links to look as though they are natural.

The UK inevitably will be the one EU country to enforce the law, so UK SEO operatives need to proceed with caution.

For a white hat SEO firm this will not be much of a problem. Underhanded techniques are not necessary to attain good search ranking…but make no mistake – they do help.

It will be very difficult to prove that any of the techniques mentioned in the above article are being used, but no doubt there will be some who fall foul of the law.

A number of very large companies have used supposedly third party websites to promote their goods, whilst secretly owning the sites all along. Some are quickly scrubbing these out of existence, but I’m quite sure a large amount will remain. What’s a £5000 fine to a multi-national?

UK SEO companies will do well to be careful that some of their legitimate promotional processes are not misinterpreted as deception covered by this new bill which came into force at the end of May.

 

New Look for Society Brides

We have been using Society Brides a designer wedding dress website as an SEO example for some time now on our main website, but this week it got a makeover. Trouble is when this happens, it’s easy to leave a few loose ends that affect ranking, so we are spending every bit of available time plugging the holes to stop it falling too far.

The other gamble is that we are using more flash than ever before. As most SEO operatives will tell you, Flash is a real no-no when trying to get good organic ranking in search.

The trouble is Google et al just can’t read it.

The problem that most design related sites have is that if they don’t use a fair amount of Flash then they can look rather bland when compared to those who do, thus losing a competitive edge. This is of course a chicken and egg scenario as without good ability to rank well, the site will not be seen much in the first place (unless a fortune is being spent on pay-per-click ads).

Hopefully by leaving plenty of HTML around the Flash slideshows, you give it a reasonable chance of still being seen by search engines, but there is no real guarantee.

So far the page has slipped form page 1 to page 2 in SERPS , so we will be keeping a careful eye on it.

Twitter – Time Waster or a True Information Super-Highway?

Got the Twitter bug this week. Wasn’t too sure about it until I dipped my toe in the water, so to speak.

Initially, like so many potential Twitterers, I suppose I felt that noone would be remotely interested in what I have to say.

We’ve all seen the Twitter sites where Twitterers have hundred’s of others following them. It’s easy to go away thinking that we don’t want to humiliate ourselves as a ‘nobby no-mates’.

In truth, in the two days since I signed up, I’ve found a few new friends, got a few followers and am following a number of others.

Time  waster? Depends on your pattern of use…Could be noisy if you follow the wrong people, Super-Highway? Yes, Methinks.

Twitter – I think I love you.

DAK

Conflict of Interests for Google.

Well, it’s official…Google are now the proud owners of Double Click.

This surely creates the largest conflict of interests the internet giant, and for that matter, the rest of the search marketing industry has ever faced.

Effectively Google is now in the Search Marketing business.

The call has been made by SEO supremo Danny Sullivan for Google to quickly drop the Performics arm of the DoubleCLick stable. In an open letter  he makes a few very relevent points relating to why Google needs to drop Performics to maintain it’s own integrity. Amonst other things he points out the following:

“Performics is a long-time leader in the SEO and search marketing space. It provides paid search services (getting you listed on search engines like Google itself through ads), as well as “natural search” or search engine optimization work:

Using robust technology, the DoubleClick Performics’ team scientifically optimizes existing client sites to create new, dynamic, crawler-friendly sites highlighting brand, nonbrand and long-tail keywords. Our experts methodically optimize copy and content for each page to boost page rankings. DoubleClick Performics understands the importance of creating an NSO culture at your company, and one that is not necessarily dependent on the bandwidth of your IT department. Our customized solutions combat existing issues and leverage Web 2.0 technology to boost rankings:

There’s nothing wrong with SEO. Even Google tells you this. But on that same page, Google also says:

While Google doesn’t have relationships with any SEOs…

Now it does — it owns an SEO. And therein lies the problem. Even if Performics is kept completely separate from the Google search team, there’s the impression that Performics might have some special “in” with Google’s non-paid search results. After all, Google owns it! It’s also not hard to imagine that despite all the best intentions, some new sales rep might pitch that Performics has some type of in. That a bad thing. FYI, Performics already touts its relationship on the paid side, as do many other search marketing firms.”

This has to be  detrimental to any trust that Google has built up with the search industry over the years.

We have to agree with Danny that Google needs to make a further statement to clarify it’s position and preferably consider phasing out the Performics arm of the Doubleclick aquisition.

Dave Keffen

Matt Cutts Interview

Here’s an interesting SMX West piece by Rand Fishkin who managed to catch Matt Cutts for a slightly more in-depth interview regading his role at Google.

Matt Cutts Interview

Matt is his usual forthcoming self, but Rand manages to find out a little more as to whether Matt is simply the PR face of Google or if his opinions are more than the party line.

He also asks what it takes to become part of the Google team and finishes with the usual spam no no’s.

 DAK 

Adobe Air Goes Live

Software giants Adobe have today moved the new answer to multimedia desktop fusion from the development stage into the mainstream.

‘Adobe Air‘ is designed to allow access to programs that previously would have only worked in an internet browser to work on the desktop. For instance, the BBC is working on a newsticker that will sit on the desktop rather than have any need for a browser window to be open.

To quote Adobe:

‘Adobe AIR is a cross-operating system runtime that lets developers combine HTML, Ajax, Adobe Flash®, and Flex technologies to deploy rich Internet applications (RIAs) on the desktop. Adobe AIR allows developers to use familiar tools such as Adobe Dreamweaver® CS3, Flex® Builder™ 3, Flash CS3 Professional, or any text editor to build their applications and easily deliver a single application installer that works across operating systems.’

According to Adobe this makes the following possible:

With the Adobe® AIR™ runtime, you can deliver branded rich Internet applications (RIAs) on the desktop that give you a closer connection to your customer.

Adobe AIR uses the same proven, cost-effective technologies used to build web applications, so development and deployment is rapid and low risk. You can use your existing web development resources to create engaging, branded applications that run on all major desktop operating systems.

The benefits are extensive. By using Adobe AIR as part of your RIA strategy, you can boost productivity, extend your market reach, enhance customer satisfaction, improve customer retention, lower costs, and increase profits.’

At the moment to application is free to download and is already being used by the likes of Ebay, The New York Times, Nikelodeon, Nasdaq and Yahoo.

This probably will not mark the end of the web browser as we know it just yet, but it will certainly increase the development of desktop widgets and alter the way users interact with the web.

As far as search goes, it is certainly worth keeping a very close eye on. This could be web 2.0 with a vengeance.

DAK